A cleantech startup focused on developing and manufacturing a new type of solar panel still in the R&D phase, prior to commercial production approached Ellavantage. Their goal was to find their first commercial contracts, so they could begin generating revenue and move closer to bringing their product to market.
Our strategy for helping the startup commercialize their product started with market research. We analyzed the current and future market for the technology and identified potential customers and partners. We also helped the startup position their product and develop messaging that would resonate with potential customers. Then, we moved on to partnership development, helping the startup identify and engage with key potential partners. Finally, we worked with the startup on sales, helping them to develop a sales plan and approach potential customers. All of this was done on an ongoing basis, with regular check-ins and updates.
Ellavantage helped the startup analyze their target market and understand the current and future demand for their technology. We did this by interviewing potential customers and partners, as well as conducting market research and analyzing industry trends. This gave them a clear picture of the market landscape and helped them identify potential opportunities. Then, we used this information to help the startup position their product and develop messaging that would resonate with potential customers.
Ellavantage recognized that the startup would need to partner with other companies to successfully commercialize their product. So, we helped the startup identify potential partners and developed a plan for engaging with them. This included developing a pitch deck and identifying key points of alignment between the startup and potential partners. Once we had identified potential partners, we helped the startup approach candidates and negotiate partnerships. This was a critical part of the commercialization strategy, as it helped the startup gain access to the resources and expertise they needed to succeed.
Ellavantage developed a sales plan and provided sales training and support. This included developing a sales pipeline, creating a pricing strategy, and providing guidance on how to close deals. We also helped the startup identify potential customers and develop a plan for approaching them. In addition, we coached the startup on how to handle objections and handle negotiations. All of this was designed to help the startup successfully close deals and generate revenue.
In summary, our engagement involved market research, partnership development, and sales. Ellavantage took a comprehensive and hands-on approach, helping the startup identify and capitalize on opportunities. Our support was ongoing, with regular check-ins and updates. We also provided extensive training and coaching to help the startup build the skills and expertise they needed to succeed.